METAX BENEFITS THE ADVERTISER
Blockchain has the capability to transform your ad spend

VERIFICATION

Full Transparency
See the entire supply chain - know every provider who sold (or re-sold) you inventory with full visibility into your campaign
Auditability
Review all of your campaign data using blockchain’s comprehensive and immutable ledger
Verified Impressions
Minimize fraud knowing you’re only purchasing MetaX mTLS-certified impressions (i.e. true verification)
Universal Data
Unlock blockchain’s single-source-of-truth to manage campaigns & partners holistically

WITH SMARTER BUYING

Spend More Dollars on Actual Media
Prevent unnecessary hops in the supply chain (i.e. valueless arbitrage) using cryptographic verification
True Impression Value
Maximize budget by retaining price integrity and avoid auction manipulation by malicious suppliers
Empowered Bidding
Leverage blockchain data to enhance bidding and target campaigns more effectively
Real-time Actionable Insights
Translate blockchain data into real-time insights for targeting, audience and optimization

SECURITY

Cryptographically Secure Event Processing
Execute massive transaction volume while maintaining full integrity and security
Data Protection
Protect and control your pricing and audience data in a cryptographically secure environment
Impenetrable Identity
100% confidence knowing your identity cannot be replicated or spoofed

ADVERTISING-FRIENDLY IMPLEMENTATION

Easy Adoption
Seamlessly integrate with your existing platforms using MetaX’s ad-friendly implementation
AdScript
Communicate with the blockchain using a language that’s pre-tailored for advertising
Open Source
Take advantage of innovative industry solutions and horizontal integrations across the entire ecosystem

At its core, a blockchain is a decentralized shared ledger that records transactions into "blocks." Blockchain gives you control over your data and inventory to maximize the value of every impression

For the digital advertising industry, these "blocks" create a detailed audit trail within a universal, immutable ledger called adChain, a blockchain-based open protocol that fits right into your existing tech stack

The MetaX platform, powered by adChain, provides buyers with a scalable, trustworthy solution for tracking and verifying all advertising impressions