Microsoft’s Yorke Rhodes III first met CEO Ken Brook III at the San Francisco Microsoft Build Conference in March 2016. Microsoft has since supported the adChain initiative by offering technical expertise and hosting the Blockchain Bootcamp for Advertising and Blockchain Xplore conferences in the Microsoft Conference Center in Times Square, NY.

"Working with the MetaX team on the adChain journey along with mutual partner ConsenSys on scaling blockchain models for the advertising industry has been a pleasure. That the adChain journey birthed the concept of the token curated registry, a decentralized incentive based list governance model, that keeps list quality high, made this all the more interesting. The impact of this project is already being felt across industries."

– Yorke Rhodes III, Co-Founder Blockchain, Microsoft